Project DESCRIPTION
Oneota Valley Driftless Outfitters is an outdoor apparel line from the Bogh Brothers Design Company. The brand is rooted in the driftless landscape of Decorah, Iowa, where founders Alex and Adam spent their formative years. Its aesthetic blends the rugged outdoors with influences like American traditional tattoos, stained glass, and watercolor textures. This project reflects the specific art and education that defined the brothers’ time in the Oneota Valley. The result is a collection of functional gear built for anyone who values both a good trail and a sharp design.
Services
Brand Strategy
Brand Identity
Illustration Product Graphics
Client
Oneota Valley Driftless Outfitters
Industry
Fashion/Outdoors
INSPIRATION & VALUES
The rugged soul of the wild with the sharp, storied lines of traditional American art.
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Each piece rendered with an artists eye, trading mass production for the deliberate grit of manual craft.
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A brand built for the collective of creators and explorers who find common ground in the rugged beauty of nature and the shared spirit of the craft.
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A brand that fuels the wild pursuit of the trail, where the grit and traditions of the midwest meets a sharp and intentional aesthetic.
BRAND DESIGN ELEMENTS
PRIMARY & SECONDARY LOGOS
